Posts Tagged ‘marketing’

10 out of 10

November 10, 2007

An article in today’s paper discussed your carbon footprint. They talk about some cars, and how each one gets an EPA “greenhouse gas score” out of 10 (higher is better). A GMC Yukon gets a 3 out of 10; a Prius gets 10 out of 10.

A perfect score? For a car which only reduces greenhouse gas emissions by a 1/3 compared to a behemoth SUV?

A bicycle should be 10/10. Walking should be 10/10. A fuel-cell car with hydrogen generated from a solar source should be 10/10. But the Prius is far from perfect, and it’s doing us all a disservice to pretend that’s the best we can do.

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Swarthy Choice

November 2, 2007

There’s an ad on the bus warning everyone to be vigilant of stray packages. These ads are sad and ultimately destructive of the society they’re supposed to protect. I wish we could learn to think more rationally about risk.

But anyway, that’s not what prompted this post. The ad has a picture of a suitcase-like bag sitting alone on a seat. In the frame next to it, squinting at the bag, is a close-up of a face that is nothing if not Arab-looking (or perhaps Indian, it’s hard to tell). Now, it’s not clear if this guy is squinting at the supposed bomb because he’s being vigilant, or if he’s squinting because he’s the bad guy with a hard, unapproachable look. Either way, did they have to make him look Arabic? There’s no such thing as “accidental” choices in the advertising world.
(As an aside: In the 1990’s, twice as many people were killed by roving death squads in Los Angeles County as were killed by foreign terrorists on 9/11.)